Name: Insights: Sheryl Sandberg - 'Privacy Has to be the Cornerstone of our Business'
Uploaded: 2020-01-30
Duration: 3 min 8 s
Description: Facebook’s COO on privacy and how the best marketers socially engage. (October 2014)

[MUSIC PLAYING] People probably have two complaints about Facebook-- relevancy and privacy. So first of all, what do they complain about more of those two? And second, can we touch on privacy as well and what you are doing there? Yeah, let's touch on privacy, then I'll go to relevancy. In privacy, it has to be the cornerstone of our business. You will only share to Facebook if you feel that I could post a photo of the two of us here. I could share it privately, which would make no sense given that this is on the record. But I could. Or I could share it with just my mom or just my high school girlfriends. I'm in a private group with them, or the whole world. And I have to believe that. Otherwise, I won't keep posting. And so privacy is very central to what we do. I think there's a belief out there that privacy and ads have to trade off against another. And they don't. With our Atlas launch, with Facebook, we do not tell marketers who you are. We take ads. We can understand the targeting you're trying to do and serve those ads without telling marketers who you are. And it goes to relevance. Because what's interesting is the number one thing we hear from our people who use Facebook on our ads is why is this not relevant to me? That is the number one thing we hear when we get feedback from people. More than the privacy issues? It's the number one question people have is why can't you show me something that's relevant because I don't want to see it. What's your answer to that? Our answer is, we're working on it. We're working on finding that. And that's what news feed has been. So it's the same thing. As marketers, we know, it's the same thing as your friends. We all have friends who post great things to Facebook where you look forward to their every post. The woman I wrote my book with, Nell Scovel, she's hysterical. If you haven't friended her, do. Her posts are awesome. You know, I have a friend or two that maybe there's too many pictures of their dogs. We know the difference. Same thing with marketers. There are ads that are good and ads that aren't. We know that in every format. But it takes time to learn these new formats. But when it works, it really works. And you touched on privacy already, but I think we would all probably like to know what exactly are you doing to protect our data on Facebook? Thank you to Snowden and the NSA. This is a major issue. And security is a big deal for Facebook and every provider out there. And we take it incredibly seriously. Probably the best thing we've done is we have had for many years a bounty program, where we say to hackers out there find a bug, find a loophole, report it to us, we'll pay you. And close it. And we've paid out millions of dollars. That was a really good-- [APPLAUSE] Well, wasn't my idea. But it was a good idea, right? Because you have to set up the incentives in place. And when you think about governments, you think about governments, what really matters is that we hold our own government and others accountable for their behavior online. That we have to respect people's privacy. We also want to make sure that we are doing what we can against terrorism and other threats. And there is an appropriate way to do that. And I know there are a lot of people working on that. 

Insights: Sheryl Sandberg - "Privacy Has to be the Cornerstone of our Business"

Uncategorized

Sheryl Sandberg: Privacy is 'Cornerstone' of Business

Facebook’s COO on privacy and how the best marketers socially engage. (October 2014)

people probably have two complaints about Facebook relevancy and privately. First of all, what do they complain about? More of those two. And second, Can we touch on privacy as well? And what you are doing there? Yeah, let's touch some privacy will go to relevancy. I'm in privacy. It has to be the cornerstone of our business. He will only share to Facebook. If you feel that I could post a photo of the two of us here, I could share it privately, which would make no sense, given that this is on the record. But I could or I could share it with just my mom or just my high school girlfriends. I'm in a private group of them or the whole world, and I have to believe that otherwise I won't keep posting. And so privacy is very central to what we do. I think there's a belief out there that privacy and ads have to trade off against another, and they don't with our Atlas launch with Facebook, we do not tell marketers who you are. We take ads, we can understand the targeting you're trying to do and serve those abs without telling marketers who you are, and it goes to relevance because what's interesting is the number. One thing we hear from our people who use Facebook on our abs is why is it not relevant to me? That is the number one thing we hear when we get back more than the private issues. It's the number one question people have is why can't you show me something that Parliament? What's your answer to that? Our answer is, we're working on it. Uh uh, we're working on, you know, finding that. And that's what news feed has been. So it's the same thing as marketers. We know it's the same thing as your friends. We all have friends who post great things to Facebook, where you look forward to their every post. The woman I wrote my book with Nelson about, she's hysterical. If you haven't friended her, do her posts are awesome. You know, I have a friend or two that maybe there's too many pictures of the dog. We know the difference. Same thing with marketers. There are ads that are good, and as it aren't we know that in every format, but it takes time to learn the new format but when it works, it really works. And you touched on privacy already. But I think we would all probably like to know What exactly are you doing to protect our data on faith? You know, thank you to Snowden and Deanna say this is a major issue and security is a big deal for Facebook and every every provider out there, and we take it incredibly seriously. Probably the best thing we've done is we have had for many years a bounty program where we say the hackers out there find a bug, find a loophole reported to us, we'll pay you and close it, and we've paid out millions of dollars. That was really good. Well, it wasn't my idea, but it was a good idea, right, because you have to set up the incentives in place. And when you think about government, you think about government. What really matters is that we hold our own government and others accountable for their behavior online that we have to respect people's privacy. We also want to make sure that we're doing what we can against terrorism and other threats, and there's an appropriate way to do that. And I know there are a lot of people working on