Name: Insights: Disney’s Bob Iger Discusses the Future of Interactive Storytelling
Uploaded: 2020-02-13
Duration: 3 min 27 s
Description: Will seeing be believing? (July 2016)

[INTRO MUSIC] You mentioned VR and some of the technologies that you use in the park, and I know Lucasfilm now has a partnership with Magic Leap-- which you are a fan of. What happens when you can have these experiences at home? I can sit at home, and I can feel like I'm at Shanghai Disney. How does that affect your business? Well, I think that might be an example that would probably be used as more of a marketing technique than a product that would simulate a theme park experience in full. I think that would have limitations; less so than ever before, but the combination of storytelling and technology is extremely powerful. If you think back to Walt Disney, what he did with a multiplane camera and creating backgrounds for some of his early movies that seemed dimensional and real; if you think about what George Lucas did with Star Wars, what John Lasseter and Ed Catmull did with Pixar and really evolve digital animation; you think about what Jim Cameron did with Avatar-- I think that using technology, whether it's Magic Leap-- which certainly would be a great example of that, to tell stories in much more compelling ways is very exciting. And to tell more story stories in different places, making characters and stories come alive in a child's bedroom, for instance-- very, very exciting. And one of the experiments that Magic Leap is doing with ILM is something called Trials in Tattooine, Tattooine being a place-- I think everyone here knows what that is, come on. [LAUGHTER] Know your audience. [LAUGHTER] Sorry. I don't know. But you can imagine taking a walk in Tattooine, and interacting with Star Wars characters. Where it gets complicated is rendering stories in real time and being able to focus a consumer's attention on a certain element of the story. But, that it will all happen and will all evolve. Parks, I think we'll probably stick to the great immersive experience of actually going to a physical place and enjoying that experience with a few, maybe 100,000, of your friends at one time, after waiting at a line for a few hours. But I think that there are all kinds of ways that we'll use technology like that to expand our storytelling. And they did something for me recently, which we kept secret to my group because they weren't ready to show it to everyone, but they took Tinker Bell-- I'm a big fan of the character Tinker Bell-- Who knew? --but we won't get into those details. We're learning so many interesting things tonight. But I stood in a room and they had Tinker Bell basically flying around me, flying right up to me and around me, and looking untethered, extremely real-- very, very real-- so much so, I thought that I could touch the character flying right in front of me. That starts-- This is Magic Leap we're talking about? Magic Leap did that. That starts to get very, very exciting when we think about what kind of stories we could tell. [OUTRO MUSIC]

Insights: Disney’s Bob Iger Discusses the Future of Interactive Storytelling

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Bob Iger Discusses the Future of Interactive Storytelling

you mentioned v r and some of the technologies that used in the park on guy? No. You guys have Lucas film now has a partnership with magically, which, uh, you're a fan of, um, what happens when you can have these experiences at home? Like I couldn't sit at home and I can feel like I'm at Shanghai Disney. How does how does that affect your business? Well, I think that might be an example that would probably be used in more of a marketing technique than a tech than a product that would simulate a a theme park experience in full. I don't think that would have limitations less so than ever before, but you know, there's nothing more powerful were the combination of storytelling and technology is extremely powerful. If you think back to Walt Disney what he did with multi plane camera and creating backgrounds for some, his early movies that seemed dimensional and real rethink about what George Lucas did with Star Wars, what John Lasseter and Capital did with Pixar and really evolved digital animation. You think about what Jim Cameron did with Avatar. I think that that that using technology, whether it's magically which was certainly would be a great example of that to tell stories and much more compelling ways. Very exciting and to tell more stories. Stories in different places making characters and stories come alive in a child's bedroom, for instance. Very, very exciting. And one of the experiments that magically was doing with I a limb is something called trials in tattooing. Tattooing being a place, I think everyone knows what you Sorry, I don't know. But you can imagine taking a walk in Tattoo in and interacting with Star Wars characters Where it gets complicated is rendering stories in real time and being able to focus a a, uh, consumers attention on a certain element of the story. But it's definitely that it will happen. It will all about parks. I think we'll probably stick to the grate immersive experience that actually going to a physical place and enjoying that experience with a few maybe 100,000 of your of your friends at one time after waiting on the line for a few hours. Um, but I think that there are all kinds of ways that will use technology like that to expand our storytelling, and they did something for me recently. I was kept sort of secret to my group because they weren't ready to show it. Everyone, but they took Tinkerbell. I'm a big fan of character, Tinker Wear learning so many interesting things. But I stood in a room and and they had Tinkerbell basically flying around me, flying right up to me around me and looking untethered, extremely rial. I mean, very, very real. So much so. You know, I thought that I could touch the character flying right in front of me. That magically did that. That starts to get very, very exciting. When when we think about what kind of stories we could tell.